Hotel website redesign: what to keep, what to fix, what to drop

Start by looking at what you have

Before drawing anything, list your pages and see which ones get visitors and which bring bookings. Look at what people search for to reach you. Some old pages, perhaps a page about a nearby attraction, may be your best source of traffic. Those must survive the redesign, with the same address or a proper redirect.

Fix the booking path first

Open the site on your own phone and try to book a room for next weekend. Count the taps. Note every place you hesitate. The Hašťal redesign was built around this: before, the page was busy and template-like; after, the first screen is a lobby image and a booking bar.

Everything else on the site exists to support that one action.

• One clear booking button on every page, in the same place
• The booking engine tested on iPhone and Android
• Prices and key conditions visible before the final step
• A phone number for the guests who would rather call

Rewrite, do not just reskin

A new design on old words is a missed opportunity. Look at the room descriptions. Do they say what the room is actually like, which floor, which view, how quiet? Guests read these closely. Cut the generic phrases and replace them with detail only you know.

Speed and images

Hotel sites are heavy with photographs, and that is where they get slow. Serve images in modern formats at the size the screen needs, load the ones below the fold later and avoid autoplaying video on mobile. A site that feels instant feels more luxurious.

Plan the launch like a move, not a switch

List every old address and decide where it goes in the new site. Set up redirects before launch, check the site in Search Console afterwards and watch for pages that stop getting traffic. Keep the old site available privately for a few weeks in case you need to compare.

Done carefully, the new site arrives with the old rankings intact and a better chance of turning visitors into guests.