What does a website really cost? How to read an estimate
- Pricing
- Web
Two quotes for the same website can differ by a factor of ten and both be honest. They simply describe different things. Here is how to read an estimate so you can compare like with like.
1. The platform
A custom-coded site costs more to start and gives you the most control and speed. WordPress, Shopify and Webflow start lower because the foundations already exist. None is better in general; each fits different goals. A shop that needs payments tomorrow points to Shopify. A brand site with ambitious motion points to custom code.
2. The design level
A refined ready-made theme, a design drawn for your brand, bespoke layouts with motion, and a cinematic site with 3D scenes are four different jobs. Ask which one the quote describes, and ask to see an example of that level.
3. The features
Booking, payments, customer accounts, a second language, a blog, an admin area: each one is real work, and each adds to the price. A good quote lists them one by one, so you can remove what you do not need yet.
4. What happens after launch
Hosting, updates, security, small changes and monthly marketing are ongoing costs, not part of the build. A quote that shows only the build is half a quote.
- Ask what is included in monthly care, and what is not
- Ask who owns the accounts, files and domain
- Ask whether a price is fixed or a range, and what could move it
Use a range, then a written proposal
Our instant estimate gives a range, in your currency, built from the options you choose. It is a way to start a conversation with numbers on the table. The written proposal that follows is the price that counts.