SEO in the age of AI assistants: make your site easy to quote
- Search
- AI
People still search, and more of them now ask an assistant. Both read your site, and both reward the same thing: clear pages that say who you are and what you do.
What stays the same
A fast site, a clean structure, real headings, honest page titles and descriptions, and content that answers real questions. These were the foundations of good SEO before assistants, and they still are.
What changes
Assistants summarise and quote. They favour pages that state facts plainly, that are consistent across the web, and that can be read without running scripts. Your name, services, location and contact details should say the same thing everywhere.
Practical steps
- Write a clear page for each service, with the questions customers actually ask
- Add structured data so machines know what each page is
- Make sure the important text is in the page itself, not only in images or scripts
- Keep your business details identical on your site and your listings
- Publish an llms.txt summary so assistants can find your key pages
No promises
No one can guarantee what a search engine or an assistant will say about you. What you can do is make it easy to be understood, and keep doing it.